Marketers are always finding new ways to promote their products to their customers. It is in human nature that we only get exposed to the messages which have something new or entertaining for us. With time, as most of the vehicles have gone notorious for their marketing use the attention factor is somehow depreciated.

More: continued here

As an industry professional, you have probably have been asked this big question recently. How has your business been since the credit crisis?

More: continued here

With the real estate market in its current state, reducing costs while maintaining productivity is high on broker’s lists. One of the ways that they are doing that is to go virtual. It is a decision that makes sense for many. The technology available today makes it possible for brokers to cut costs and still run a productive and lucrative business by getting rid of their office.

More: continued here

Which mortgage marketing strategy will increase your business, other than giving realtors the hard sell? When seeking business from real estate agents it’s easy to fall into the trap that snares many loan officers.

More: continued here

For most new Investors this will be a foreign concept. What is 2 step marketing? 2 step marketing is exactly as it says it is.

More: continued here

Here are some great mortgage marketing tips for loan officers - The 3 Rules of Marketing to Realtors. If you’re not following these 3 rules, then your marketing efforts are being wasted.

More: continued here

There is no doubt that real estate marketing has been affected by the Web, and that an effective marketing tool is the virtual tour. No longer are real estate agents and home buyers dependent solely on newspaper ads and the physical open house. And just as the real estate market has evolved, so has the virtual tour.

More: continued here

Potential home buyers are turning more and more to the Internet over the more traditional advertising. Not only they are looking for listings but also they are seeking real estate agents and brokers.

More: continued here

Jack Welch was the CEO of General Electric for 20 years. He was instrumental in leading General Electric into a higher level of dominance in the marketplace. Let me share with you the real estate application to these six rules.

More: continued here

That is what everyone in this industry is looking for today. They want lower rates, lower gas prices, more buyers, good news from the media, return of down payment assistance, in fact they want things the way they were two years ago where there was a very low inventory of homes, builders putting houses up as fast as they could, multiple offers on a listing, zero down payments and seller paid closing costs. Well, it ain’t happening.

More: continued here